Ana
Luz Smith
With
a degree in Business Administration from the Iberoamericana
University, Ana Luz Smith is Managing Director of ALSmith
y Asociados, Executive Recruitment and Selection,
which headquarters is located in the City of Querétaro.
Besides having a great deal of experience in the field,
Ana Luz is convinced that self-confidence and audacity
are the secret to success in business. Yet Ms. Smith also
feels that even if ingenuity is the starting point of
great works, it is only through tenacious work that such
works are ever completed.
Having worked in the Marketing Department of two renowned
companies, Johnson & Johnson and Warner Lambert, Ana Luz
learned all about the discipline of large corporations
and the challenges of the business world. It was there
that she also learned how important it is for executives
to be able to achieve a level of ongoing productivity
both in their own work as well as in that of their subordinates.
Her meticulous training in market research, launching
new products, in marketing, advertising and promotion
plans and, in general, all that implied in the Marketing
Mix enabled Ana Luz to understand that efficiency is the
only path that leads to success.
Born in Washington, D.C., Ms. Smith has lived in several
cities in the United States, Europe and Mexico. She has
thus gained a globalized view of the world and understands
the challenges of present times, which are particularly
characterized by tight competitiveness at all levels.
This contextual vision of the world has given Ana Luz
the capacity to understand the business management needs
implicit in many varying cultures, as well as the specific
requirements of any given company in each country, state
or region.
The
daughter of John E. Smith Jr., one of the most renowned
and respected executive recruiters in Mexico, Ana Luz
Smith was born, grew up and developed within the field.
As such not only are the qualities listed below an integral
part of her personality, they are also those she seeks
first while selecting and assessing her candidates:
